{"id":1655,"date":"2024-01-09T08:27:56","date_gmt":"2024-01-09T08:27:56","guid":{"rendered":"https:\/\/digit-up.eu\/?page_id=1655"},"modified":"2024-01-18T12:28:39","modified_gmt":"2024-01-18T12:28:39","slug":"prinosy-digitalizace-pro-male-a-stredni-podniky","status":"publish","type":"page","link":"https:\/\/digit-up.eu\/index.php\/cs\/prinosy-digitalizace-pro-male-a-stredni-podniky\/","title":{"rendered":"P\u0159\u00ednosy digitalizace pro mal\u00e9 a st\u0159edn\u00ed podniky"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1655\" class=\"elementor elementor-1655\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1186ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1186ba\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;curve&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,97C126.7,96.3,0.8,19.8,0,0v100l1000,0V1C1000,19.4,873.3,97.8,500,97z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7651bb\" data-id=\"b7651bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af100b5 elementor-widget elementor-widget-spacer\" data-id=\"af100b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790afec elementor-widget elementor-widget-heading\" data-id=\"790afec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">P\u0159\u00ednosy digitalizace pro mal\u00e9 a st\u0159edn\u00ed podniky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f28bbf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f28bbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13cf748 elementor-widget elementor-widget-spacer\" data-id=\"13cf748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56ee9fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56ee9fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9986fcc\" data-id=\"9986fcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f84a48 elementor-widget elementor-widget-spacer\" data-id=\"8f84a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8175372 elementor-widget elementor-widget-text-editor\" data-id=\"8175372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digitalizace je jedn\u00edm z hlavn\u00edch sm\u011br\u016f v\u00fdvoje, kter\u00fd zm\u011bn\u00ed r\u016fzn\u00e9 oblasti \u017eivota, a ji\u017e dnes digitalizace m\u011bn\u00ed mnoho oblast\u00ed \u017eivota, v\u010detn\u011b obchodn\u00edch proces\u016f. N\u011bkdy se o\u00a0tom hovo\u0159\u00ed jako o po\u010d\u00e1tku Pr\u016fmyslu 4.0. Zejm\u00e9na b\u011bhem pandemie COVID-19 se uk\u00e1zalo, \u017ee digitalizace p\u0159in\u00e1\u0161\u00ed podnik\u016fm r\u016fzn\u00e9 v\u00fdhody. D\u016fle\u017eit\u00e9 je, \u017ee tyto v\u00fdhody se neomezuj\u00ed pouze na velk\u00e9 podniky. Z digitalizace mohou t\u011b\u017eit i mal\u00e9 a st\u0159edn\u00ed podniky (MSP)!<\/span><\/p><p><span style=\"font-weight: 400;\">Nap\u0159\u00edklad pou\u017e\u00edv\u00e1n\u00ed digit\u00e1ln\u00edch n\u00e1stroj\u016f v podnik\u00e1n\u00ed m\u016f\u017ee u\u0161et\u0159it n\u00e1klady a \u010das, stejn\u011b jako dal\u0161\u00ed d\u016fle\u017eit\u00e9 zdroje. M\u00edsto toho, aby zam\u011bstnanec vykon\u00e1val opakuj\u00edc\u00ed se \u00fakol, mohou tento proces p\u0159evz\u00edt stroje, a zam\u011bstnanci tak z\u00edskaj\u00ed \u010das na slo\u017eit\u011bj\u0161\u00ed \u00fakoly, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed vy\u0161\u0161\u00ed p\u0159\u00edjmy. Automatizace operativn\u00edch \u010dinnost\u00ed tak umo\u017e\u0148uje zam\u011bstnanc\u016fm v\u011bnovat v\u00edce \u010dasu strategick\u00fdm iniciativ\u00e1m, co\u017e v kone\u010dn\u00e9m d\u016fsledku m\u016f\u017ee podnik\u016fm p\u0159in\u00e9st konkuren\u010dn\u00ed v\u00fdhody. Podobn\u011b lze digit\u00e1ln\u00ed n\u00e1stroje vyu\u017e\u00edt k\u00a0podpo\u0159e a urychlen\u00ed administrativn\u00edch \u00fakon\u016f, co\u017e zvy\u0161uje efektivitu a vede ke zv\u00fd\u0161en\u00ed produktivity.<\/span><\/p><p><span style=\"font-weight: 400;\">Krom\u011b toho mohou mal\u00e9 a st\u0159edn\u00ed podniky z digitalizace t\u011b\u017eit, proto\u017ee samotn\u00e1 digitalizace usnad\u0148uje anal\u00fdzu velk\u00e9ho mno\u017estv\u00ed dat, kter\u00e1 lze vyu\u017e\u00edt ke zlep\u0161en\u00ed obchodn\u00edch proces\u016f a pochopen\u00ed p\u0159\u00e1n\u00ed z\u00e1kazn\u00edk\u016f. Anal\u00fdza dat nav\u00edc m\u016f\u017ee pomoci naj\u00edt probl\u00e9my a identifikovat p\u0159\u00edle\u017eitosti ke zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f. Digitalizace rovn\u011b\u017e umo\u017e\u0148uje v\u00fdvoj inovativn\u00edch produkt\u016f, kter\u00e9 by p\u0159ed digitalizac\u00ed nebylo mo\u017en\u00e9 realizovat, a m\u016f\u017ee zlep\u0161it kvalitu v\u00fdrobk\u016f. Podniky nav\u00edc uv\u00e1d\u011bj\u00ed zv\u00fd\u0161enou rychlost dod\u00e1vek a snaz\u0161\u00ed podporu z\u00e1kazn\u00edk\u016f. Digitalizace nav\u00edc umo\u017e\u0148uje lep\u0161\u00ed p\u0159izp\u016fsobivost n\u00e1hle se m\u011bn\u00edc\u00edm situac\u00edm, jako je nap\u0159\u00edklad pandemie COVID-19.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">D\u016fle\u017eit\u00e9 je, \u017ee digitalizace nab\u00edz\u00ed mo\u017enost snadn\u00e9ho spojen\u00ed s potenci\u00e1ln\u00edmi z\u00e1kazn\u00edky v zahrani\u010d\u00ed, co\u017e m\u016f\u017ee men\u0161\u00edm podnik\u016fm pomoci konkurovat v\u011bt\u0161\u00edm podnik\u016fm p\u016fsob\u00edc\u00edm na mezin\u00e1rodn\u00ed \u00farovni. Vzhledem k tomu, \u017ee p\u016fsoben\u00ed na mezin\u00e1rodn\u00ed \u00farovni bylo shled\u00e1no jako jedna z nejv\u00fdznamn\u011bj\u0161\u00edch \u010dinnost\u00ed pro dosa\u017een\u00ed hospod\u00e1\u0159sk\u00e9ho r\u016fstu v globalizovan\u00e9m sv\u011bt\u011b, je vyu\u017eit\u00ed digitalizace k usnadn\u011bn\u00ed mezin\u00e1rodn\u00edch obchodn\u00edch proces\u016f je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed.\u00a8<\/span><\/p><p><span style=\"font-weight: 400;\">Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee digitalizace p\u0159in\u00e1\u0161\u00ed mal\u00fdm a st\u0159edn\u00edm evropsk\u00fdm podnik\u016fm \u0159adu v\u00fdhod, kter\u00e9 by nem\u011bly p\u0159ehl\u00ed\u017eet! Ve studii 80 % podnik\u016f, kter\u00e9 pro\u0161ly v\u00fdznamnou digit\u00e1ln\u00ed transformac\u00ed, uvedlo zv\u00fd\u0161en\u00ed ziskovosti. Studie nicm\u00e9n\u011b zjistily, \u017ee mnoho mal\u00fdch a st\u0159edn\u00edch podnik\u016f nen\u00ed na digitalizaci dob\u0159e p\u0159ipraveno a v d\u016fsledku toho pln\u011b nevyu\u017e\u00edv\u00e1 sv\u016fj digit\u00e1ln\u00ed potenci\u00e1l. Projekt DigitUp pom\u00e1h\u00e1 podnik\u016fm dos\u00e1hnout co nejv\u011bt\u0161\u00edho p\u0159\u00ednosu digitalizace. DigitUp podporuje mana\u017eery mal\u00fdch a st\u0159edn\u00edch podnik\u016f a samostatn\u011b podnikaj\u00edc\u00ed osoby v tom, aby se sezn\u00e1mili s pr\u016flomov\u00fdmi nov\u00fdmi technologiemi, a poskytuje jim bezplatn\u00fd p\u0159\u00edstup k vysoce kvalitn\u00edm a aktu\u00e1ln\u00edm informac\u00edm, materi\u00e1l\u016fm, \u0161kolen\u00edm a podpo\u0159e v oblasti digitalizace.<\/span><\/p><p><br \/><br \/><\/p><p><span style=\"font-weight: 400;\">Zdroje<\/span><\/p><p>\u00a0<\/p><p><a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/26437015.2020.1714358\"><span style=\"font-weight: 400;\">Full article: Giving momentum to SME digitalization (tandfonline.com)<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><a href=\"https:\/\/www.timreview.ca\/article\/1344\"><span style=\"font-weight: 400;\">Digitalization and SMEs\u2019 Export Management: Impacts on Resources and Capabilities | TIM Review<\/span><\/a><\/p><p><a href=\"https:\/\/www.researchgate.net\/profile\/Abu-Haddud\/publication\/325433631_Procurement_40_factors_influencing_the_digitisation_of_procurement_and_supply_chains\/links\/5d4e482b4585153e5949f51d\/Procurement-40-factors-influencing-the-digitisation-of-procurement-and-supply-chains.pdf\"><span style=\"font-weight: 400;\">EMERALD_BPMJ_BPMJ609669 965..984 (researchgate.net)<\/span><\/a><\/p><p><a href=\"https:\/\/bpm-d.com\/wp-content\/uploads\/2016\/05\/Digitilization_Whitepaper-Letter_v04.pdf\"><span style=\"font-weight: 400;\">Digitilization_Whitepaper-Letter_v04.pdf (bpm-d.com)<\/span><\/a><\/p><p><a href=\"https:\/\/iopscience.iop.org\/article\/10.1088\/1755-1315\/1101\/9\/092043\/pdf\"><span style=\"font-weight: 400;\">Open Access proceedings Journal of Physics: Conference series (iop.org)<\/span><\/a><\/p><p><a href=\"https:\/\/www.techtarget.com\/searchcio\/tip\/Top-10-digital-transformation-benefits-for-business\"><span style=\"font-weight: 400;\">10 Digital Transformation Benefits for Businesses (techtarget.com)<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e80a0bc elementor-widget elementor-widget-spacer\" data-id=\"e80a0bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65c8b40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65c8b40\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-831252d\" data-id=\"831252d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-970be6e elementor-widget elementor-widget-spacer\" data-id=\"970be6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8008f9 elementor-widget elementor-widget-image\" data-id=\"d8008f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"63\" src=\"https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/EN-Co-funded-by-the-EU_PANTONE-1-300x63.jpg\" class=\"attachment-medium size-medium wp-image-132\" alt=\"\" srcset=\"https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/EN-Co-funded-by-the-EU_PANTONE-1-300x63.jpg 300w, https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/EN-Co-funded-by-the-EU_PANTONE-1-1024x215.jpg 1024w, https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/EN-Co-funded-by-the-EU_PANTONE-1-768x161.jpg 768w, https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/EN-Co-funded-by-the-EU_PANTONE-1-1536x322.jpg 1536w, https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/EN-Co-funded-by-the-EU_PANTONE-1-2048x430.jpg 2048w, https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/EN-Co-funded-by-the-EU_PANTONE-1-720x151.jpg 720w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac94f58 elementor-widget elementor-widget-text-editor\" data-id=\"ac94f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Financov\u00e1no Evropskou uni\u00ed. Vyj\u00e1d\u0159en\u00e9 n\u00e1zory a stanoviska jsou v\u0161ak pouze n\u00e1zory a stanoviska autora (autor\u016f) a nemus\u00ed nutn\u011b odr\u00e1\u017eet n\u00e1zory a stanoviska Evropsk\u00e9 unie nebo Evropsk\u00e9 v\u00fdkonn\u00e9 agentury pro vzd\u011bl\u00e1v\u00e1n\u00ed a kulturu (EACEA). Evropsk\u00e1 unie ani agentura EACEA za n\u011b nenesou odpov\u011bdnost. 2022-1-CZ01-KA220-VET- 000086461<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3aa40a9\" data-id=\"3aa40a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-57aa878\" data-id=\"57aa878\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d994716 elementor-widget elementor-widget-spacer\" data-id=\"d994716\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b956c0 elementor-widget elementor-widget-image\" data-id=\"8b956c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/LOGO-NO-BG-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-133\" alt=\"\" srcset=\"https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/LOGO-NO-BG-150x150.png 150w, https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/LOGO-NO-BG-300x300.png 300w, https:\/\/digit-up.eu\/wp-content\/uploads\/2023\/01\/LOGO-NO-BG-1024x1024.png 1024w, 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